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On-page optimization focuses on optimizing individual web pages to make them more search engine-friendly. This includes optimizing title tags, meta descriptions, headings, and content structure. It also involves improving the user experience by ensuring a website has a responsive design, fast loading speed, and easy navigation. By optimizing these on-page elements, businesses can increase their website's visibility and provide a positive experience for both search engines and users. Off-page optimization complements on-page efforts and primarily involves building high-quality backlinks from other reputable websites. Backlinks are considered a vote of confidence by search engines, indicating that a website is credible and trustworthy. By acquiring relevant and authoritative backlinks, businesses can improve their website's authority and visibility, leading to higher rankings on SERPs

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